John Hynds Torii Industries

Hot Water Reimagined: Redesigning Water Heaters for a Greener and Sustainable Future – with John Hynds, Torii Industries

Episode 80

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Hosted by
Ron Kamen

Ron Kamen has decades of expertise & leadership in catalyzing exponential change in sustainable energy adoption with communities, governments, non-profits, and businesses.

 Quantum Quote: “Rule #1: do the right thing. Rule #2: do the best you can in the time you have. Rule #3: treat other people the way you want to be treated.” – Lou Holtz

Heating hot water is 15-20% of the average family’s energy consumption, costing $400 to $800 a year or more. Most people face hindrances in having an energy efficient water heater because of their high initial cost of installation, warranties, and replacements.

With new hot water heaters coming out next year with Torii, you can finally have a highly energy-efficient water heater that will also be reused and recycled.

A highly efficient induction coil will heat Torii’s graphite foam core to 500 degrees Fahrenheit in just three seconds, using two to three times less energy than the average hot water heater, and providing a LOT of energy and financial cost savings.

Torii is creating a subscription water heating service that will cover 100% of your installation, maintenance, and replacement costs. And, their advanced technology will let you know what’s going on with your water pressure, temperature, inflow, and usage through an app or web interface filled with all the sensors and information you’ll ever need. Their technology will also allow the water heater to talk to the grid and reduce energy usage during peak demand periods- providing a way for you to create additional cost savings.

About 80% of 5000 water heaters wind up in landfills every day. Because water heaters have metals that do not easily decompose, this is a terrifying contribution to Earth’s shortening life span.

Don’t you want to join Torii as they reuse and recycle water heaters and not allow toxic metals to ruin the planet we live in?

Check out this interview with Torii Industries’ Co-Founder / COO – John Hynds.

John Hynds was born in Long Island, New York, and raised in Clearwater, Florida. He has lived  and worked in twenty countries. 

Upon graduating high school, John entered the United States Marine Corps. After the Marines, John followed his passion for technology and for 30 years has been involved in high tech. John completed the 2020 Acton School of Business, Austin, TX. Following another of his passions, John opened one of the first low carbohydrate food stores in the country, the LoCarb Outlet, learning firsthand what it’s like to build a business from scratch.

John has served in senior leadership roles in sales and engineering organizations, in startups, and in multinationals.  John created two patents, one personally and one professionally. Along his career journey, John has donated his time and leadership to organizations that directly serve the poor. 

Helping co-found Torii Industries, John has the unique ability to visualize the future, speak to that vision, and most importantly, create practical steps to achieving goals. As COO at Torii Industries, John enhances business strategies and helps steer the company through the ever-changing energy technology landscape. 

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SuperNova #1. Don’t be afraid to bring your ideas to the table and present and defend them, but then listen to the counterpoints – to the arguments – and get int0 the discussion. There’s a phrase I love; “Prefer clarity to agreement.” When you’re clear, there’s no resistance to the message. When you’re trying to understand, there’s no resistance. It allows you to take things differently and deeper. Then you can actually change your mind. If everybody just brings their ideas in order to be clear, that’s fantastic. I think that has really helped navigate different barriers and ways to get around them.

SuperNova #2. Don’t ever have a firm plan. Start out with something, go for it 100%, but learn along the way and make the appropriate changes.

SuperNova #3. “Water is at its most dense just before it freezes, not when it freezes like other things. It actually becomes less dense when it’s frozen – that’s why ice floats. Had ice not been that way, this planet would be a chunk of ice; it all would have frozen from the bottom up. We wouldn’t be here if water didn’t act this way, and it’s the only thing in the universe that does.”

Aha Moment: “A standard water heater is 240V on a 30/40/50A circuit. A few months ago, our Engineer was running the prototype with a tuned induction coil and they were able to run our system at 120V on a 15A standard house current. So we were there!” – John Hynds

 Best Advice He’s Ever Received: “Before I went in the Marine Corps, my cousin looked at me and said ‘You know, don’t let them change you. You have a great sense of humor. It’s something really important in life.’ I never thought I would remember him saying that, but I realized how important that is to just be you, no matter where you are.” – John Hynds

Personal Habit that Contributes to Success: “Tell the truth. On the flip side of that is I really expect that from other people. It’s a very debilitating thing when folks aren’t truthful. So I try to keep that foremost in front of me and expect that from other folks.” – John Hynds

Internet Resource: Torii Industries

Book Recommendation: Life’s Matrix: A Biography of Water

Magic Wand: “That everyone would be able to understand other people’s perspectives. I’ve travelled a lot in about 20 different countries. I think the biggest thing is to understand other people  – or at least have a perception of walking in their shoes.” – John Hynds

WTF or F: “I love weather. Growing up in Florida, when I would hear there’s a tornado watch, I would shimmy up our TV antenna – which they used to have back in the day on a house – and sit up there with my binoculars, sometimes in the pouring rain. The very first time I saw a waterspout forming over Tampa Bay – maybe not even 15 miles from the house – and watched this funnel cloud come down. As soon as it touched the water, the funnel on the whole sky turned black. The enormity of the power of that event hit me. A tornado is not a swirling wind; it’s enormously destructive. The amount of power just watching that happen blew me away.  I was probably 12 or 13 years old.” – John Hynds

Most Energized About Today: “Torii Industries.. I really think we can start a big change for people. We are starting with water heaters and we are going to expand in the home and do what we can to help optimize other appliances. There’s a lot of room for growth. I’m excited about the technology, the energy, and creating a business model that I think is fair. It’s going to help the end user save money over time. It’s going to help the plumbers be engaged with that end user and become a partner. Being part of Torii, we can help facilitate that.” – John Hynds

Next Step: “Currently, we’ve got prototypes built and we’re tuning and tweaking those. When we get what we believe is our final prototype,, we’ll be going to get UL and Green certifications. By this time next year, we should be shipping product. We’re currently in our seed funding round right now, talking to investors to move the company along, and it’s going pretty well.” – John Hynds

Parting Advice: “Never stop learning. Never stop growing. Things don’t always work out the way you want, but keep trying and moving forward”. – John Hynds


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